About
The Overview Effect.

Our story.

The Overview Effect was founded by a mix of freelance sustainability consultants and seasoned ESG veterans who have successfully built a sustainability consultancy before. Together, they realized three things:

1. The need for more pragmatic support: there is an untapped demand from companies that need to start with sustainability but want more pragmatism in their approach.
2. A shift in professional priorities: Professionals want more freedom and flexibility, fairness, and work on things that matter.
3. The importance of creating a sense of belonging: People crave a sense of community, especially when working in sustainability, where you are often swimming against the current and can never do enough.

By launching The Overview Effect, we aim to mobilize the best sustainability professionals out there and empower them to have a greater impact while increasing their freedom and happiness. Because we believe happy people deliver excellent work.

 

Our name.

Our name is inspired by the phenomenon astronauts report while viewing Earth from space. Seeing our planet from orbit, they suddenly realize the beauty, fragility, and worthiness of protecting our planet. It is characterized as a cognitive shift that sparks a profound appreciation of the Earth and a connection to the people on it. This awareness drives us to help companies shape their sustainable future.

It is also reflected in the work we do. The ESG alphabet soup is real, and companies often can’t see the forest for the trees while they are required to meet increasing sustainability demands from a variety of stakeholders. Often, there are scattered initiatives of varying maturity, but an integrated strategy or the data to support it are missing. We create an overview for a positive effect.

 

Our mission.

We aim to transform our economy by partnering with ambitious companies of all shapes and sizes, one impactful project at a time. Fueled by values yet guided by a pragmatic approach, we are more than just another ESG consultancy. We strive for real, meaningful change, driven by experts who truly understand the stakes. Moving from business-as-usual to business-as-the-world-needs.

Our core values.

Our core values guide our actions, decisions, and the way we conduct business. They shape our culture and help us stay true to our mission while engaging with our clients and community.

 

 

Join the mission

Personal

A sense of community lies at the heart of founding The Overview Effect. We value individuality and unique contributions, fostering an environment where everyone can be their true selves.

Mission-driven

Our work is fueled by a clear purpose: to drive sustainable change. Every project and partnership is aligned with our mission to create a positive impact on the environment and society.

Optimistic

We believe in the power of positivity. Facing global challenges, we see optimism as a moral obligation and hope for others to share in this hopeful outlook.

Entrepreneurial

Entrepreneurship is at the heart of what we do. We encourage taking initiative, thinking creatively, and acting boldly to make ideas a reality. This spirit drives our pursuit of a better future.

Down-to-earth

We’re practical and straightforward. In a world filled with complexity, we aim to bring simplicity and clarity. Our down-to-earth approach ensures that sustainability is accessible and actionable for everyone.

Fun

We believe that work should be enjoyable and that humor is the perfect antidote when the challenges of the sustainable transition weigh you down.

Meet the team.

 

Lena
Lena

Co-founder

Jessica
Jessica

Venture Partner & Data Strategy Expert

Koen
Koen

Co-founder

Pascalle
Pascalle

Brand, Marketing & Communications Manager

Olivier
Olivier

Co-founder

Koen
Koen

Co-founder

About Koen

After years of working as a freelancer within a collective, Koen seized the opportunity to help build The Overview Effect.

His journey toward sustainability has not been linear. Initially uncertain of his direction, he completed a master’s in Business & IT at the Erasmus University. While his peers joined strategy consultancies and tech giants, Koen felt compelled to seek deeper meaning. His concern about climate change – ironically sparked by extensive travels – led him to start his career in the energy transition sector. Over the decade, his focus has broadened to the broad field sustainability is today. At The Overview Effect, Koen’s mission is to mobilize and empower top sustainability professionals for more impact.

Get to know Koen better: read his interview on co-founding The Overview Effect!

Let's connect!

Lena
Lena

Co-founder

About Lena

As a co-founder of The Overview Effect, Lena is committed to creating a workplace where joy, idealism, and optimism are at the heart of driving sustainable change.

With ten years in the field, including founding roles and consulting, Lena advocates for a business model that prioritizes the planet and people over profit. She champions a collaborative approach, encouraging us to rethink competition, assess our real needs, and foster generosity among colleagues to achieve collective success.

Get to know Lena better: read her interview on co-founding The Overview Effect!

Let's connect!

Olivier
Olivier

Co-founder

About Olivier

Originally from Switzerland, Olivier now calls the Netherlands home, attracted by its innovative approach to sustainability.

As a co-founder of The Overview Effect, he excels in developing sustainable strategies and calculating carbon footprints, leveraging over eight years of experience in sustainability consulting and ESG software implementation. Olivier’s passion for sustainability was sparked early on by his family’s involvement in car sharing and fair trade during the early ’90s. He now leads The Overview Effect’s Young Professionals program, empowering the next generation to drive impactful change.

Get to know Olivier better: read his interview on co-founding The Overview Effect!

Let's connect!

Pascalle
Pascalle

Brand, Marketing & Communications Manager

About Pascalle

Pascalle is a dynamic Branding, Marketing & Communications Manager at The Overview Effect, fueled by her passion for sustainability. With over a decade of experience in creative and strategic roles, she has successfully crafted compelling brand identities, always driven by originality and authenticity.

At The Overview Effect, Pascalle is dedicated to translating sustainability concepts into clear, accessible language that engages diverse audiences and fosters a culture of innovation. She thrives on distilling complex sustainability issues into clear, compelling messages. Her goal is to build a strong brand that reaches and resonates widely, turning intricate topics into engaging, easy-to-grasp content.

Let's connect!

Jessica
Jessica

Venture Partner & Data Strategy Expert

About Jessica

Jessica Boekhoudt RA is the founder of Data For Better, a consultancy powered by The Overview Effect, bridging financial performance with sustainable impact. With a background at a Big Four accounting firm, Jessica brings extensive expertise in finance and sustainability assurance, supporting companies in compliance and readiness.

Through her collaboration with The Overview Effect, Jessica helps businesses align financial reporting with sustainability goals and navigate assurance complexities. As a lecturer at Erasmus University, she equips professionals to leverage sustainability data for impactful, responsible decisions, amplifying The Overview Effect’s mission of driving data-driven solutions for a sustainable future.

Let's connect!

Connect with us.

Let’s connect and see how we can be of service! We’d love to hear from you.

 

What we do

Shoot us a message! Lena is looking forward to meet you.